"We
are planning to establish a local hospital in cooperation with China's largest
electronics distributor. This year will be the first year to spread the beauty
capability of Id Hospital to the world."
Park Sang-Hoon,
a director of the hospital, said he would concentrate on informing the world
about K-beauty. The plan is to strengthen the service for foreign patients who
are flocking to Korea, and also to promote localization strategies.
Dr. Park
said, "The interest in beauty has grown not only in Korea but also in
China and other parts of the world. We will send local medical staff to China,
Thailand and Japan to inform K-Beauty as well as foreign patients coming to
Korea for surgery.
Park Sang-Hoon plastic surgery clinic was the matrix
of Id Hospital which was established in 2000. Id Hospital is the only plastic
surgery hospital that was certified by the Ministry of Health and Welfare. At
the time of opening, they started with 1 doctor and 3 nurses but now there are
26 specialists and over 300 staffs including nurses and staffs, so it became
the largest-sized plastic surgery hospital in Korea.
Dr. Park said that expertise of ‘facial bone’,
differentiation, and patient care philosophy are the keys for growth of Id
Hospital. Id Hospital is one of the few plastic surgery hospitals specializing
facial bone surgeries, including orthognathic surgery.
He said that orthognathic surgery fixes upper and lower jaws so it causes inconvenience of
breathing and doing daily activities. To solve these problems,
he developed ‘No-tie orthognathic surgery’ that is not needed of tying jaws.
He also developed T osteotomy for square jaw surgery that used to cut side jaw only.
And he said “"Focusing on patient-centered thinking and the development of
new technologies are what we have achieved today."
The name of new building of Id Hospital is ‘Asian Beauty
Center (ABC). It contains Id’s strong will which is becoming a representative
plastic surgery hospital in Asia. Id Hospital’s safety and reliability are
verified by a certification of the Ministry of Health and Welfare.
Dr. Park said that although all plastic surgery hospitals
emphasize safety and global services, there is no hospital that was strictly
verified. So it is meaningful that Id Hospital was certified by the Ministry of
Health and Welfare because it suggested the way to go for Korean plastic
surgery.
By 2015, Korea's beauty market was worth 9 trillion 35.5 billion won,
about to reach 10 trillion won soon. The number of foreign patients coming to Korea
for plastic surgery increases by more than 20% every year. Seven out of ten patients are
Chinese.
40% of Id Hospital patients are foreigners. Id Hospital
named their new building as Asian Beauty Center and they also expanded the
number of medical staffs and coordinators for foreign patients only. There are
coordinators in Id Hospital for patients who are from Mongolia, UAE, Vietnam,
Japan, China, Thailand, and USA. They resolve the inconveniences such as
language, transportation, and accommodation through self-investment and also
external cooperation. For Arabic patients, they provide prayer room so they
considered cultural differences.
According to Dr. Park, the biggest discomfort of foreign
patients going through is language and accommodation. So Id Hospital provides limousine
service and also the best accommodation service through affiliated hotel which
is located right next to the hospital.
A small plastic surgery clinic has become the
largest-sized hospital now but there is also a concern following. As the
plastic surgery market has been overheated, competition among hospitals is
cutthroat.
Dr. Park turned his eyes to overseas. Id Hospital made a
partnership with Suning, the largest home application distributor in China. He
plans to open a number of local hospitals this year and provide medical
services. It would introduce Korean plastic surgery capability and help for
inflow of patients to Korea.
He also said that he will establish a hospital in China
and try to build up the name of Asian Beauty Center throughout Asia. As their
medical services are in compliance with international standards, localization strategies
will be successful
Visit the link below for a free online consultation
Contact Us!! Telephone: +82-2-3496-9768
ID Mobile: +82-10-3187-5905
Whatsapp: +821031875905
Skype / Kakao / LINE ID: idhospitalkorea
Instagram : idhospitalkorea
E-mail: doctor@idhospital.com
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